What it is
Lawn installation - real or artificial - is a two-stage job: base preparation (excavation, levelling, sub-base, drainage if required) and surface install (cultivated turf rolls or artificial grass with shock-pad, base layer and sand-infill where specified). Quality of base determines lawn longevity.
Who it's for
Homeowners with patchy, waterlogged or moss-dominant existing lawns, new-build properties needing a first lawn over poor builder's topsoil, dog-owners needing a hard-wearing, drainable surface, and busy households (or holiday lets) wanting zero-maintenance year-round green.
When it's needed
Real turf: best laid March–May or September–October when ground is workable and rain establishes the lawn. Artificial: any time of year except hard frost. Replacing failed lawns ideally within the season after the problem appears - water-damaged turf does not recover.
Why professional installation matters
Most failed lawns trace to base failure. Builder's topsoil at 50mm depth, compacted clay subsoil, no drainage falls and no aeration produce sour, moss-prone, dying lawns within 18 months. Professional installation means proper subsoil treatment, 150mm of correctly graded topsoil for real turf, or correctly compacted MOT Type 1 and Type 3 base for artificial.